Unobtrusive checkout experience

In accordance with the principles of user experience, during the checkout process, theThe fewer links that can be clicked, the more likely the user is to complete checkoutShoptimizer's optimized checkout process reflects this, as Shoptimizer has streamlined the header and footer to minimize distractions and allow users to focus on the checkout.

Add to cart optimization

A widget area has been set up under Add to Cart, which can be used to upload information that will help the user add to cart. For example

• Increase the after-sales guarantee to relieve the user's worries
• Displaying supported payment methods helps users to know in advance which channels they can use to pay.

Countdown / Limited Sale

In addition to the trust-enhancing settings, Shoptimizer also implements the offer countdown and remaining stock display functions in the shopping cart interface. The purpose is to capitalize on the user's "loss aversion" mentality, creatingclimate of tension, submit the speed at which users add products to their shopping carts.

Fast Ajax Product Search

Simply enter some of the keywords to display product summaries and prices below the search box. The search feedback is very timely and speeds up the user's ability to find the products they need.

Such a search experience is not so much related to performance, but it can give users a fast and good user experience, which can be considered as another dimension of 'speed'.

Built-in Mega Menu

The theme is built-in very convenient Mega Menu function, in the navigation menu to do some simple settings, you can realize the Mega Menu function in the left picture.

The built-in Mega Menu may be less powerful than third-party plugins, but it integrates better with the theme and is more unified in terms of UI.

No third-party plug-ins, may be free of third-party plug-ins redundant customization and adaptation code, will not affect the theme performance.