Cross-border e-commerce sellers, independent site you will choose shopify, or WordPress, which is the most cost-effective?

First of all, we should know that shopify is not an independent station, but a kind of station building tools, there are quite a lot of foreign station building tools, and most of the independent station is based on shopify system, and open source Wordpress + WooCommerce which are two kinds of station building programs.

Here's a brief comparison

1、Comparison of building mode

Shopify:Based on the SAAS system, that is, the service provider platform operating environment has been paired with a good, you only need to register an account, choose a theme, their own decoration store can be.

WordPress:Just one more step to build their own servers, the latter operation and Shopify the same, their own decoration store. Many people think that they build their own server is very complex and difficult, in fact, the process is very simple, just buy a server, build the operating environment, such as the domestic famous Pagoda panel, a little understanding of the computer friends only need to follow the tutorials, a few minutes will be able to complete the installation of a key. It does not matter, the big thing is to restore the factory settings, such as cell phones, reinstall and build the environment, search a large number of tutorials.

2. Cost of building the station:

Shopify:

Monthly fee, Basic $29, Advanced $79, Premium $299, Plus $2000 to start .

WordPress:

Can server monthly rent, if and shopify against the standard, 3 U.S. dollars to start, advanced 5 ~ 20 U.S. dollars, advanced 20 ~ 50 U.S. dollars, super-large site more than 100,000 monthly ip, to use 100 ~ 500 U.S. dollars a month to rent a server. You can see that the basic cost of Wordpress is only one tenth of Shopify! Save silver enough for you to invest in advertising, the larger the scale of your investment the more money you save.

The key is that if you have more than one independent station, Shopify each have to pay, and with wordpress self-built station, a server can handle, 10 to countless stores are no problem, provided that the server configuration and network bandwidth to keep up.

3. Theme and plug-in costs

Independent station to build a lot of features need to buy plug-ins to achieve, such as importing products from the speed sell pass, import comments, countdown activities, data analysis, abandonment of the purchase recall, auto-response robot, SEO, collectively need plug-ins, are very complete plug-in ecosystem. But usually Shopify plug-ins will be much more expensive than Wordpress, usually dozens of hundreds of dollars a year almost no less than shopify monthly rent, the most horrible thing is that maybe you use Shopify base monthly rent of $ 29, but you buy plug-ins but spent $ 100 per month - spend at least a few dozen dollars! A month to buy plug-ins, and many times really just need. And Wordpress many features can even be realized through free plug-ins, to know the world 40% website are built based on wordpress, plug-ins and themes are countless, there are many paid themes and plug-ins can be directly uploaded to use (as in the case of windows system, the process you know).

As for decoration that is simple, theme-related settings, drag and drop on the page to modify the replacement can be, yes, it is so simple.

4. Payment collection

Shopify has a feature is Shopify payment, but if you do not use Shopify payment, with your own payment collection method, in addition to the collection channel (paypal, stripe, etc.) of the commission, each pen will be charged an additional 2% commission, which is a little bit of a pain in the ass, for years and years, the commission of 2% is also a lot of Shopify payments I have not used, according to the description of the need to have offshore qualifications, in fact, there is this condition might as well directly open Stripe.

Wordpress, on the other hand, doesn't have this charge, you only have to pay the processing fee for Paypal, Stripe, etc.

5, SEO friendliness

Do independent station ultimately want to do content marketing and SEO, this is very important, especially my kind of focus on content marketing, although Shopify can also SEO, but the superiority of Wordpress to do SEO is recognized as significantly better, and even some people are forced to use Shopify for order processing, and Wordpress used for the front-end display or to do content station to SEO, then why not start with Wordpress full set?

3. Comparison of platform strengths and weaknesses

1. The Shopify Advantage

   Excellence in Convenience: Provides a one-stop solution covering hosting, payment processing, security management, etc., with a low threshold of use, making it very friendly to users with a lack of technical background.

   Complete e-commerce functionalityThe payment system has been certified by PCI DSS, which guarantees the security of the transaction.

   Full Site SSL Support: No additional fees are required to ensure the security of data transmission on the website.

   Comprehensive customer service support: Shopify offers 24/7 customer service so that users can seek assistance whenever they encounter problems.

2. Shopify Disadvantages

   Higher costs: Monthly packages start at $29 and go as high as $299 for premium packages. Some theme templates and plugins are available for an additional fee.

   Limited ability to customize: Although it allows a certain degree of functionality modification, it is not as flexible as WordPress.

   Data architecture limitations: Website data is hosted on Shopify servers and is not under the full control of the user.

3. The WordPress Advantage

   High freedom of customization: Whether it's templates, plug-ins, or at the code level, it can be adapted to suit your needs.

   Complete autonomy over data:WordPress website data and servers are managed by the users themselves for greater privacy and security.

   Plug-in ecology is rich and diverse: With tens of thousands of plugins such as Yoast SEO, WooCommerce, and more, it's possible to do almost anything.

   Low-cost startWordPress software itself is free, users can flexibly configure the server and theme to carry out the work of building a website.

4. WordPress Disadvantages

   High learning costs: You need to be familiar with domain name resolution, server configuration, program installation and other technical operations, which is not very friendly to beginners.

   Maintenance is more complex: website security, plug-in updates, backups, and other routine maintenance tasks require a certain level of technical skills.

In summary, if it is a small investment in business, from the cost and freedom I prefer to use wordpress, of course, do not lack of this small amount of money of another argument. I do not know the vast number of sea merchants and netizens, how will you choose?